A sustainable joint-venture
A government office and a radio station joined to protect a natural area. SULLANA, peru – A trendy cumbia song sounds aloud in the radio receivers of the second largest city in the department. Suddenly, the usual commercials, but one that, not using the hackney back music and only with birds sound effects, warns us on the existentce of el Angolo Hunting. It wasn’t a spot else in the break of every half-hour but the alliance to promote a protected natural area in Sullana Province , and the only one of its kind across Piura Department . Through an agreement signed by Peru’s National service of Protected Natural Areas (SERNANP, as in Spanish) and Radio Nuevo Norte LLP (RNN), the audience had an advertisement pack explaining what a protected natural area is, and what El Angolo is “The SERNANP gives us the contents and we produce the ads,” RNN’s manager Jose Carlos Carrasco Flores explained us. Reservation of Biosphere El Angolo Hunting...