Read a book, then share it tagging #LeerParaElPeru

LIMA CITY, Peru – Who are the positive referents of our community? Whom do we identify as good examples? Do we know their life stories? A private initiative looks for identify them, tell who they are and what they do through books, and get them close to a million children across Peru for building citizenship and identity, and inspire them to take actions for improving their life and around’s.

The challenge of the #LeerParaElPeru (Reading For Peru) campaign is not only the boys, girls, and teenagers to know, but becoming positive social change agents later. However, its promoters have clear that the starting point is making the reading as an individual, familiar, and related habit.

The #LeerParaElPeru premise is if any child or teenager sees and adult reading, is also going to read, and that –they say- is one great help the nation can receive. That is why they launched a book collection costing just 5 soles or 1,50 dollars, which they look for joining a million readers across Peru.

Furtherly, the person might take a photograph or record a story reading one of the issues from the initiative, share on Facebook or Instagram by tagging #LeerParaelPeru, and if that becomes viral, the campaign will donate around 40 thousand dollars to five organizations for benefitting 50 thousand Peruvians who live in emergency situation, poverty, or vulnerability. They also will donate five school libraries affording around 15 thousand dollars each one.

The available stories in the collection highlight Teresa Boullon, Marino Morikawa (who proposed to clean Chira River by an organic procedure), Albina Ruíz, Joaquín Leguía, Ana Bertha Quiroz, and José Adolfo Quisocala. Everybody is a campaing’s ambassador.

According to the spokeswoman Elizabeth Chávez, the selection was made based upon the 12 steps of the hero’s trip proposed by Joseph Campbell and the requirements of Ashoka for choosing its fellows, who work in different social entrepreneurships and the education around the globe: innovation, positive social impact, entrepreneur profile, creativity, and ethics.

The campaign’s books are available at the newsstands in 24 cities of Peru. It also promised to turn heroes to the ones joining it. #LeerParaElPeru is a joint venture of Cosapi and Un Millón De Niños Lectores companies. The organization assures that during the launching week, last April, 10 institutions, public people, and schools joined it. For further information in Spanish, you can go to http://www.leerparaelperu.com