Creating the Malingas Brand – A project to pull

TAMBOGRANDE, Peru – Malingas Town’s Mayor Jesús María García Varillas will pull a Project that resets her community in the local and international context, she informed this Thursday May 23rd after having a meeting with the FACTORTIERRA.NET’s producer Nelson Peñaherrera Castillo at that village for gathering ideas those benefit the southeastern portion of Tambogrande District, where it is located.


The mayor’s idea is to estimulate the creation, launching, and placement of different products and services based upon Malingas resources by using the media in general as diffusion platforms to the big audience, starting from the strengthening of skills at a communitarian level.


In that context, local leaders promoted a meeting between García and Peñaherrera to coordinate activities based on the experience that the producer developed in 2009-2011 at the zone, with the FACTORTIERRA.NET crew, by assignment of the Malingas Zone Development’s Committee, so he got a environmental Citizenship National Award in 2011, granted by the Peru’s Ministry of environment and Peru’s Catholic University.


“In the beginning, the mayor and I have talked about anchoring on rural tourism plus a strong media campaign,” Peñaherrera wrote on his personal blog this Thursday. “But, we have stil to validate it with the rest of the community, so her office is going to call it for a meeting-workshop when we will learn the new communitarian map and see what we can do priority or what doesn’t.”


The municipal administration of Malingas became notorious the last summer when the Mayor García used the social media to request for help before the growing load of San Francisco Creek, that had isolated her townas well as interrupting the transit between the cities of Tambogrande and Chuluccanas, updating the need to build a bridge.


The work should begin in April 2020 once the rainy season ends, after causing the increase of the creek. Malingas lives mainly from fruit agriculture, the mango exportation in particular.


The photo of this post was taken by Francesco Navarrete.

Comentarios

Publicar un comentario

Entradas más populares de este blog

Radiografía de un triunfo

Imagen
Un año después, FACTORTIERRA reveló sus informes internos sobre la consulta popular de la sierra de Piura en setiembre de 2007, y encontró que algunas cosas aún no se han solucionado.   Por Liliana Alzamora Flores y Nelson Peñaherrera Castillo.   AYABACA, Piura – ¡qué difícil es en este lugar entrar a Internet! ¡hay unas colas! algunos periodistas reservaron por horas las cabinas.   Sábado 15 de setiembre de 2007: Hubo una conferencia de prensa a las 19:00 tiempo local en la Casa del Campesino. La mesa estuvo dirigida por Mario Tabra quien presentó unas diapositivas, el dirigente ronderil Magdiel Carrión, el abogado Quique Rodríguez . Respondieron con mucha objetividad las preguntas demostrando estar bien informados.    Denunciaron que el primer ministro Jorge del Castillo tergiversaba la información. El abogado Rodríguez informó que Alejandro Eguren Anselmi, hermano del obispo de Piura y Tumbes, ya no era gerente de minera Majaz. Pero ahora ha comprado más del 50% de acciones de otr
Leer más

A Rain Radar For Piura

Imagen
After the visible vulnerability during Coastal El Niño, a modern equipment gets ready for alerting us what happens in the sky real-time . By MSC. Rodolfo Rodríguez  ( University of Piura ). Graphics and photographs provided by University of Piura. PIURA CITY, Peru - The flood-affected towns caused by Coastal El Niño claim a never-again about such disasters.  The summoned ones to change the history are, first, the (regional and national) governments , then the technical and scientific instances  for weather, climate, and disaster management & following-up. They all must consider that also the lack of warning for the projected works resulting seriously affected, as well as the bad settlement and construction of public infrastructure, and precariousness of many houses at rural zones, are factors increasing the vulnerability of a country. Regionwide, after El Niño events occured often, we must step ahead for counting with an efficient system of early alert that allows to at
Leer más