FACTORTIERRA

By Dr Fernando Huamán Flores University of Piura Since Peru connected to the Internet ffor the first time in 1994 [1], many things have changed. We live in a social-media-embeded society, the audiences are informed and take decisions from the mobile telephone [2],  the organizations begin to dialogue in a horizontal way with the citizens, TV-viewers leave the traditional media and choose streaming platforms, deciding how and when to entertain, the politicians are not responsing only to the big media yet, but they face a digital public opinion that asks them from a comfortable home. So, the technology goes transforming our vital and usual spaces, and it is configuring a new society that, progressively and slowly, understands the things are not like before yet. The penetration of Internet in Peru is a sustained phenomenom, that according to GFK (2019), stands 56% nationwide, in rural and urban places. Although there is still an important percentage of Per...

    Photographs provided by Dandy Ruíz Estrada, distributed by FACTORTIERRA.   MARCAVELICA, Peru – Perhaps the most difference between an artist and somebody who’s not in it lays over his skill to see the beauty, or the possibility to make it up, right there where we see something usual or insignificant. That was why Dandy Ruíz Estrada , a.k.a. El Dandy, made as much as possible for the wall of a school turned a canvas of a collective creation.   “We’re losing the identity,” stresses the 40-year-old visual artist, Mallaritos-native, a town forming now one urban zone with Marcavelica, both part of Sullana Metro Area, the largest of Chira Valley .   At Andrés avelino Cáceres School, also known as Mallaritos, El Dandy and students of the three first high-school grades took over than 120 feet of wall –almost the front yard of 4 average houses in Sullana—and they started to represent frames of the local identity and ecology , as well as the histor...

Communications students perpetuate the beauty of Piura Monumental Zone.   Photographs Courtesy UPAO/DDC Piura.   PIURA CITY, Peru – How many times have you taken the time to go up this city but looking to explore beauty? Modern times are updating the face to the department’s capital – it doesn’t mean it’s printing identity . It would be convenient. However amid the contemporary, it still remains in the walls and public walks those strips that made the city of eternal heat like a lovely location that inspired big plays of Peruvian literature, classic waltzes of the national song archive too. Piura’s Descentralized Direction of Culture ( DDC Piura ) thinks one way to keep that legacy is through the divulgation of that patrimony, so promoting development . Yes, it’s possible. It’s called making it worthy . That’s why it  has been allied strategically to the Communications Programme of Piura’s Antenor Orrego Private University (UPAO Piura, as in Spanish). Bot...

CHULUCANAS, Peru – When the 2017 Census published its results, the National Institute of Statistics and Informatics (INEI as its initials in Spanish) revealed that the population of Piura Department had surpassed 1.85 million inhabitants. Estimates for 2023 consider that this figure is around two million.   The same 2017 Census showed that out of the entire population of the department, 125,000 people identified as Afro- descendants .   Statistically, Piura is the second most populous department in Peru. At that time, another indicator was added: it has the second largest Afro-Peruvian community , with three out of every 20 inhabitants being Afro-descendants, speaking in purely Piura terms. Proportionally, this means three out of every 20 inhabitants in the second most populous department of Peru are Afro-descendants.       Of the entire Afro-descendant community in Piura, 47% are women .   According to NGO Kaikuna , Afro-descendant wo...

  [Exclusive] The contact with Nature  and a millenial history are their best assets, but it's necessary to run the extra mile for making them irresistible. By César Correa Castillo . All photographs from FACTORTIERRA Archives.   TAMBOGRANDE, Peru - After finishing my studies of Touristic and Hotel Management at César Vallejo University in Piura, I felt attracted by the work that FACTORTIERRA has done in  Malingas Community in 2009, especially due to the international impact it got. YOUTUBE : Watch the spot that FACTORTIERRA.NET produced to attract the interest on Malingas resources . Because of that investigation, that crew deserved  the 2011 Environmental Citizenship National Award , the first one ever gotten by any initiative in Piura Department. Even in 2013, this was the location used by History Latin America network  to reenact a story that the website published in 2008 and what was seen by 40 million homes across the continent. Upon...