Creating the Malingas Brand – A project to pull

TAMBOGRANDE, Peru – Malingas Town’s Mayor Jesús María García Varillas will pull a Project that resets her community in the local and international context, she informed this Thursday May 23rd after having a meeting with the FACTORTIERRA.NET’s producer Nelson Peñaherrera Castillo at that village for gathering ideas those benefit the southeastern portion of Tambogrande District, where it is located.


The mayor’s idea is to estimulate the creation, launching, and placement of different products and services based upon Malingas resources by using the media in general as diffusion platforms to the big audience, starting from the strengthening of skills at a communitarian level.


In that context, local leaders promoted a meeting between García and Peñaherrera to coordinate activities based on the experience that the producer developed in 2009-2011 at the zone, with the FACTORTIERRA.NET crew, by assignment of the Malingas Zone Development’s Committee, so he got a environmental Citizenship National Award in 2011, granted by the Peru’s Ministry of environment and Peru’s Catholic University.


“In the beginning, the mayor and I have talked about anchoring on rural tourism plus a strong media campaign,” Peñaherrera wrote on his personal blog this Thursday. “But, we have stil to validate it with the rest of the community, so her office is going to call it for a meeting-workshop when we will learn the new communitarian map and see what we can do priority or what doesn’t.”


The municipal administration of Malingas became notorious the last summer when the Mayor García used the social media to request for help before the growing load of San Francisco Creek, that had isolated her townas well as interrupting the transit between the cities of Tambogrande and Chuluccanas, updating the need to build a bridge.


The work should begin in April 2020 once the rainy season ends, after causing the increase of the creek. Malingas lives mainly from fruit agriculture, the mango exportation in particular.


The photo of this post was taken by Francesco Navarrete.

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